Hello,
I’m Alexandru Sinov
UX Designer based in Bucharest, formerly a Senior UX Designer at the European Commission and UX Expert at ING Belgium. Most recently a Senior Product Designer at SS&C Intralinks in Bucharest.
T-shaped designer with 20+ years of experience in UI and UX Design, specialised in building products and managing teams that solve problems with meaningful experiences. Through research, workshops, designing, prototyping, stakeholder management, takes products from idea to launch for companies in industries ranging from e-commerce, software development, cyber security, governmental administration, banking, insurance, M&A and Debt Capital Markets.
My work was featured in
SS&C Intralinks
DealCentre AI Mobile
Keeping M&A deals moving away from the desk
I designed the DealCentre AI mobile app, which brings deal rooms, documents and the Ask Link AI assistant to iOS/iPadOS and soon Android.
From February to September 2026, total unique active users grew +401%, to 1,987 users across 1,450+ M&A deal rooms.
Trsuted by: J.P. Morgan Securities, Deloitte Financial Advisory, Veolia Environnement, Infineon Technologies, Berkshire Hathaway
Ing Bank Belgium
Project Atomium
Removing frictions between external users and ING
In Q2 2022, ING launched a new high-priority initiative called “Project Atomium” with the goal of making its services more accessible and user-friendly. This project introduced a new “Lego-style” flow for agnostic user onboarding, which aimed to remove frictions between external users and ING.
Ing Bank Belgium / NN Group
Car insurance user flow
Redesigning and modernising the top flow of ING Insurance
While ING/NN had already developed a user flow in the past, it had become outdated over the years and did not meet their desired performance standards. My role involved reimagining and redesigning the user flow to ensure it aligned with modern user expectations and delivered a seamless and intuitive experience.
AVIRA
Avira Antivirus for Windows
Jumpstarting a radical redesign in record time
A Top 5 player in Europe, Avira Antivirus is a complex security and protection suite for Windows, with 50+ millions of users across the world and with a revenue of up to €11 million per quarter. While providing great protection, the product had major issues with user churn rates, user acquisition or maintaining the quarterly revenue, due to extremely dated UX.
European Commission
ECL – Europa Component Library
Building and maintaining a design system for the whole EU
The challenge of building the Europa Component Library (ECL) is providing a comprehensive design system containing the design elements and visual standards that make up all Europa websites and applications, while maintaining the strongest focus on WCAG 2.1 AA standard compliance, WAI-ARIA compatibility and maximum usability.
