For many years, Avira’s main product was left in an “as it is” state, with only security and bug fixing acting as updates. This led to a performant but dated application.
Users were generally content with the product, but the lack of a modern UI and user-centric approach was making itself more and more present.
There has been an attempt at renewing the app, but after a year the company deemed it a failure, due to technical reasons.
Upon joining the Product Design team, I took over the bringing of the new UI and UX to life.
This meant the reworking of all the User flows, redesigning the User Interface and overall simplify the application as much as possible.
In short, the needs were the following:
- Decrease or stop user churn rate
- Maintain or increase quarterly revenue
- Create more touch points for upgrading
- Acquire more users
Even though the antivirus was present on all four major platforms (Windows, MacOS, Android, iOS), attention was concentrated on the Windows antivirus, which was responsible for 70%+ of the quarterly revenue.