About me

Hey there!

I’m Alexandru Sinov, a Senior UX Designer with 17+ years of experience in creating engaging digital experiences. I’m currently based in Bucharest, after I’ve lived in Brussels, working for the European Commission as a Senior UX Designer and at ING Belgium as a UX Expert.

I fell in love with design when I stumbled upon a cracked copy of Adobe Photoshop more than two decades ago, and I’ve been hooked ever since. From designing business cards to creating e-commerce websites, desktop or mobile apps and design systems, I’ve continuously developed my skills and kept up with emerging trends in UX.

Over the years, I’ve developed a broad range of skills in areas such as product design, research, product strategy, interaction design, stakeholder management and team empowerment. I’m passionate about designing solutions that are user-centered, effective and business-efficient.

I truly believe the mission of a designer is to make the world a better place.

Outside of work, I find inspiration in my diverse interests, including mountain biking, movies, photography, reading, and music. You can often find me sipping coffee (my dog, “Coffee”, is always by my side) and exploring the world through my lens. These hobbies fuel my creativity, enabling me to bring unique and fresh perspectives to my work.

I believe that the key to creating exceptional digital experiences is to approach every project with empathy, curiosity, and a willingness to learn, besides having a data-driven approach.

If you’re looking for a Senior UX Designer who can help you take your UX design to the next level, let’s connect! I’m excited to hear about your project and see how we can work together to bring your vision to life.