I’m Alexandru Sinov

Senior Product Designer based in Brussels, currently at the European Commission

I focus on creating design systems, end-to-end Product Design including research ,product strategy, UX/UI design and interaction design or on empowering design teams to accomplish their goals.

My work was featured in

Avira antivirus screen mockup on laptop

Avira Antivirus for Windows

Jumpstarting a radical redesign in record time

A Top 5 player in Europe, Avira Antivirus is a complex security and protection suite for Windows, with 50+ millions of users across the world and with a revenue of up to €11 million per quarter. While providing great protection, the product had major issues with user churn rates, user acquisition or maintaining the quarterly revenue, due to extremely dated UX.

European Commission

ECL – Europa Component Library

Building and maintaining a design system for the whole of EU

The challenge of  building the Europa Component Library (ECL) is providing a comprehensive design system containing the design elements and visual standards that make up all Europa websites and applications, while maintaining the strongest focus on WCAG 2.1 AA standard compliance, WAI-ARIA compatibility and maximum usability.


Avira Android Security for Android & iOS

Maintaining user retention and top app store ratings

With over 500.000 downloads and a 4.5 average rating on Google Play Store and 4.7 on Apple App Store, Avira Antivirus for Android is a one-stop shop for complete protection. But in the increasingly saturated app landscape, metrics like user retention, user interaction, monthly active users (MAU), average session length or churn rate became even more important than before.